Kate Jones

Affiliate consultant

Kate is an affiliate consultant who specialises in innovation and new growth for consumer facing brands across the globe. Her background is in FMCG marketing, global brand management, brand and innovation consultancy, giving her a strong consumer affinity as well as a client-side perspective.

In the past 15 years Kate has worked on some of the words biggest brands from automobiles to shoes, across FMCG, Financial Services and Healthcare for big names such as Jaguar Land Rover, Clarks, Unilever, PepsiCo, BUPA, Diageo, Experian and Royal Mail. She has taken brands into new spaces, opened up new markets, created consumer-centric propositions and launched new businesses. She specialises in opportunity identification, ideation, proposition development and forging winning corporate partnerships. Kate has a passion for looking for real consumer insight, turning it into compelling propositions for clients and then making it happen.

Kate is a regular contributor to the marketing press where she comments on all matters related to retail. She is currently completing her PhD thesis on retail branding at Kingston Business School.


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