With so many new energy service providers coming online, EDF Energy was in danger of losing millions of pounds of contracts. EDF asked us to help them differentiate themselves from other energy utilities, protect their largest accounts, as well as help them drive revenue growth, all in all consolidating their transition from an electricity utility company to a new energy services provider.
Inzenka is the Go-To firm for developing new breakthrough propositions at high speed but low riskDirector of B2B, EDF Energy
EDF identified Demand Response as a new energy service opportunity. EDF could help large energy users reduce their energy demand during peak demand times, allowing their customers to reap the reward for doing so. This offer positioned EDF as a smart manager of energy and a partner to their customers.
EDF knew that they could not do this in-house. That’s where we came in to lead a multi-functional client team to develop and launch EDF Energy’s Demand Response business. Despite having to liaise with the National Grid as well as regulators and having to follow a highly complex operational set-up, Inzenka took the Demand Response proposition from idea to first revenues in under 12 months. Electric ideas delivered lightning fast.