Centrica was looking to accelerate its growth through partnerships but needed to understand which partner sectors to go after, which partner companies to target, with what propositions, commercial models and support infrastructure. That’s where we came in to develop the partnership strategy, framework and pipeline providing the internal teams with a well-oiled machine and repeatable process.
“Inzenka’s framework and NPD process provides a great balance between leading edge best practice and our needs as a business” Head of Proposition, Centrica Business Solutions
We designed and implemented a bespoke, agile, customer-centred NPD process to power Centrica’s global growth. We set up the governance board and central support functions with tools and templates to facilitate quick decision making and enhance the commercial viability of the portfolio.
We turned capabilities into propositions that can be fed into the partner channel and then actively driven the Go to Market, securing strategic partnership commitments within 3 months.