BP Castrol wanted to move ‘beyond lubricants’ and go much deeper into the $900bn auto aftermarket service segment. They asked us to help them with their first digital consumer offering designed to create trust between consumers and the car-servicing industry. They wanted to help establish BP Castrol as the brand of choice for consumers and workshops looking for quality, fair pricing and innovation.
Inzenka helped us build Carama in Malaysia in a matter of months, which we are now looking to expand into other markets. Inzenka’s rapid and proven approach helped us design and launch a disruptive offer which brings trust and quality to car servicingVentures Director, BP Castrol Innoventures
Historically, there is a notorious lack of trust between consumers and the automotive servicing industry. So we helped BP Castrol to design and launch a new digital platform to help consumers find a dependable garage, bringing back the trust between consumers and the industry, whilst generating a tidy new revenue stream.
The platform offers a car service and workshop guide, a service cost estimator tool, reviews, free drop off services and, above all, Castrol’s assurance of the quality of aftercare.
We built this business from insight to launch in under 12 weeks and it has proved to be such a major success in Malaysia that it is now scheduled for global rollout starting initially with Turkey, Spain and Korea.
How’s that for slick?