Barclays has always been at the forefront of digital innovation; we helped them keep it that way. Most recently, they wanted to create a digital ecosystem around online banking allowing their customers to deal with a whole host of everyday transactions from their current account. This would let them provide a great service to their customers, differentiating Barclays from their rivals and opening a whole new business-to-business revenue stream.
The challenge, of course, was to figure out which partnerships and digital journeys made sense and then to secure those partnerships, all with the aim to launch a pilot quickly.
Barclays had been trying to for six months. We had it ready in three—with three of the big six energy companies, a major water utility and a high street retailer.
Taking the convenience of online banking to the next level.